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CRM for Hotel Industry

by Sachin Kaushik,on Oct 21,2019

The need for CRM in the hotel industry if not more is as important as CRM's need in any customer-driven industry. Customer satisfaction plays an extremely important role in any business. It is the customer's feedback about a product or service that determines its success and translates into profit for the company. This is especially true for service-based industries like hotels, tourism or transport industries. All successful businesses in the world today thrive on customer relations rather than the quality of their products alone. It is crucial to identify, create and maintain a dedicated customer base in today’s competitive market.


Ideally, a hotel CRM is a single source of truth for guest information. Related systems should benefit from this rich source of information, and the CRM should benefit from information about a guest learned through other systems. CRM is not a hotel specific term or solution and serves almost every industry globally.  Regardless of industry, a CRM tool should allow you to store client information, identify sales opportunities, record service issues and manage marketing campaigns all in one central location.  Aria CRM systems integrate email, text messaging and other forms of communications. 

Aria CRM Captures your hotel guest's information into the database is imperative if you want to analyze and visualize this data for marketing purposes. The data should be captured through various channels such as social media and the company's website.

Elevating customer experience can be achieved by sending out personalized automated confirmation emails when a booking has occurred. Information from the CRM system can be used to recommend nearby attractions or adding a personal touch to the room based on the customer's captured profile.
Historical or conversational data relating to customer information is captured into a centralized database to allow sales reps and other hotel staff to access them at any time. Since the data is created and updated in one place, the risk of duplication and incorrect data is minimized.

1.      Easy to integrate. Aria CRM that is easy to integrate with existing systems.
2.      Omni-channel. Integration with email, text, IVR, CTI, Web Portal, Social Media, Mobile App, WhatsApp etc.
3.      Automated. Automations make your life easier. Integration of Chatbot would be possible to take your CRM to next Level.
4.      Within budget. It's easy to get distracted by the bells and whistles during the vendor vetting process. Aria CRM that fits within your existing budget -- and that can grow with you.
5.      Flexible. Aria CRM manages your customer relationships that it's flexible to accommodate future needs.
6.      Secure. Aria CRMs are cloud-based. This is great for speed and flexibility but can leave sensitive information vulnerable in the wrong hands.
Mobile. Compatible with the Mobile platform as well. 

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