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Computer Telephony Integration and Its Benefits

by Cheena,on Jan 31,2020

CTI stands for Computer Telephony Integration . It is a technology that allows computer to interact with a phone system, moving control of the telephony platform to a computerised environment. CTI is most commonly used by call centers for handling a large number of incoming calls. Call centers implementing CTI can use computers to manage all telephone calls, which in turn leads to increased efficiency and better results. 

This unique feature comes up with a dialer and allows you to connect with your customers so that you can follow-up with them instead of using emails or other methods. Computer telephony integration lets your communication device to speak with each other: telephone, PC, fax, voice message, versatile, and so on. This gives the client’s unified command over the majority of their methods for communication through a solitary interface.

Why CTI Matters
Computer Telephony Integration can bring huge value to your business.
CTI helps companies:
Save time and money
Become more efficient
Produce better results
Increase revenue.

>> Quick and Easy Installation 
CTI  is a flexible system, which is run through the easy installation of the program on the computer. As easy as is the installation of these integrated programs taking just a few minutes, there are various other benefits associated with it like transferring the calls to other departments and conferencing.

>> Intelligent Call Routing
CTI allows you to route incoming calls to different business lines based on product category, respective departments, degree of help required etc. This allows customers to directly get in touch with the right agent by just clicking on a key press option. You can also control which agent in the department gets the call.

>> Saves Cost and Resources 
 CTI also leads to a significant reduction in cost and improvement in resource saving for organizations in a variety of ways. This may include – reduction in CSR churn, reduction in the cost of customer database errors, reduction of telephone network toll expenses, reduction in liability cost etc.

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