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Customer Satisfaction with Cloud Integration

by Sachin Kaushik,on Wed Sep 12,2019

Online customer service is the main avenue for providing an enhanced customer service experience. Service such as website chat integration and social media support are essential for improved customer service. Having said that, we should not  forget about phone support for providing exceptional customer service. 


A lot of customers expect a company to provide phone support service. But, computer-telephony integration (CTI) can also be a great way to further optimize phone support and make it more efficient, so customers are connecting with the right services. One of the biggest advantages of CTI is that you can integrate voice with all your other support software. Simple drag and drop interface can help you build complicated call flows that can combine all of your customer interaction and give you the whole picture.

How can you use the computer telephony integration?

The use cases of CTI may vary from business to business and the processes in place for customer handling.

Cloud call center
Cloud call center software enables you to handle customer calls, without having to set up any infrastructure or purchase any hardware on-ground. Specially designed to suit startups and fast scaling businesses, a cloud call center is easily scalable and saves on setup costs.

Missed call solution
Missed call marketing campaigns are one of the easiest and the most effective ways to pass on customer updates. A simple missed call to a virtual phone number can be followed by an SMS alert with the information requested, making it simpler to communicate with consumers.

CTI APIs
Computer telephony integration comes with APIs (for e.g., call API, SMS API) that enable you to use one solution with another or simplify your existing processes for more efficiency. For instance, there is an API  to customize your greeting messages using dynamic text or an audio from a URL.
The high point of computer telephony integration software is that they can work in addition to your CRM or ERP easily. The integration is effortless and enables you to dig deeper into your customer conversations to draw actionable insights and context for meaningful campaigns.

The future of computer telephony integration
The easiest way to manage your business processes is to let your business processes ‘talk’. Cloud telephony helps you work towards building a better user experience, using calls and SMS as the primary touch points for most processes.  
At the same time, the ability to track these calls and messages also helps businesses measure the effectiveness of their campaigns and innovate consistently.

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