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Inbound vs. Outbound IVR

by Cheena,on Dec 16,2019

In traditional calling system, answering every calls was impossible. IVR system overcomes this problem with its auto receptionist feature. This feature ensures all your calls get automatically answered without any human intervention. A pre-recorded voice message answers and welcomes all your incoming calls.


Inbound IVR is useful tools for sales and lead generation also. Customers can call an IVR phone number listed on in an email or a marketing promotion in print or social media. The automated system can capture important details and also pre-qualify a lead. If the lead gets a high score on relevant metrics, he gets routed to a qualified sales person.

Personalization: Inbound IVR applications are designed to give businesses and their customers a simple, superior and personal inbound call experience.
Increased agent satisfaction and lower turnover
Seamless integration with other applications such as CRM    
Increased customer satisfaction: Customers are able to serve themselves, while agents have more time to cover complex issues, therefore, provide better customer service.
Cost effectiveness: Reduces the need for live agents


Outbound IVR is used to do automated outgoing calls in large volumes. Here the list of callers is uploaded to the IVR software and audio file to be played, and then IVR prompts are programmed. Generally used for updating customers or sending reminder them Example: you get a reminder call for car service or Insurance premium.
Customer feedback is integral for a business to grow. And outbound systems can collect this feedback efficiently.
Automated calls reduce dependency on human beings. They place calls to customers within a specified time after a recent transaction and record the feedback.
By applying this feedback, you further increase customer convenience and engage in pull marketing.
IVR Surveys are ideal to collect real-time feedback. The Indian Railway is an example of a service that uses outbound IVR for surveys.

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