Mobile App

Mobile App Integration in Omni Channel

by Sachin Kaushik,on Wed May 08,2019

Today, Mobile App Integration porivdes you with innovative ways to work effectively and gives you the option of utilizing your complete infrastructure behind your application in Omni Channel Communication. Thus, you can have a robust and convenient service framework and easy to use user interface.

Mobile app integration helps in giving employees and users a good experience. You want to connect to multiple applications or data sources, and then combine the data, sending the results to your mobile application. For example, enriching HR or customer information with data available on social networks like Facebook or LinkedIn. Another common example would be where a company has multiple CRM systems but wants to provide a unified view to anyone accessing customer data on the road.

Aria Telecom provides a simple graphical interface for composing these types of applications. The first step in communicating with a Mobile Application would be to use an HTTP endpoint coupled with a REST component. This step takes care of most of the complexity associated with communicating with your Mobile apps and consuming JSON objects. Aria also simplifies the process of communicating with the CRM system by providing a 'pre-built' cloud connector that you can drag into your project, specify your username and token, select the function that you want to call and you're done. Likewise, the process of adding filtering logic and communicating with an SMTP server for sending email is also greatly simplified.

Three approaches for mobile app integration:

Point-to-point: In this approach, the business applications are connected to each other via one link. Such integrated mobile application systems are easy to build but have limited scalability.

Multipoint: In this approach, databases and applications are connected with each other via a separate engine that receives and manages notifications from a number of channels.

ESB solutions: In this approach, an enterprise service bus system is utilized that has a multilayer solution for IT companies. This enterprise service bus system uses several complex business apps. The system distributes data processing operations among other parts of the network.

Implementing mobile application integration is a challenging task in Omni Channel Communication. The following are some of the significant application integration challenges that organizations face:

Lack of stakeholders: Lack of stakeholder buy-in is an important factor that prevents application integration from happening. The process of making existing applications work better is not considered to be as necessary as developing and designing new applications.

Legacy issues: The unplanned deployment of mobile apps by lines of business can create legacy integrations becoming difficult to incorporate into an overall mobility strategy.

Cost: Mobile application integration requires early investments to gain long term monetary benefits.

Testing: Each of the integration services performs differently on different platforms. In order to provide good performance, it is necessary that appropriate testing is conducted before its deployment.

Complexity: Mobile application projects often face problems that are caused by integration complexities, and missing or incorrect access to back-end systems. Also, many of the mobile applications are coded in different languages.

To overcome the above hurdles, there is a need of creating a prioritized application roadmap that defines the integration architecture and optimized protocols and platform services to meet mobile user experience.

Mobile App Integration in Omni Channel

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