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Outbound IVRS for Small Business

by Sachin Kaushik,on Oct 22,2019

An IVR call (often referred to as an outbound IVR) is a computer-generated phone call that contacts individuals, playing a recorded message, and offering the individual the option to respond to computer phone call. Once the interaction begins the call flow in controlled by the IVR. 


Outbound IVR engage with prospects and customers automatically. This includes multiple channels like automated voice calls, email and SMS campaigns, social media messages (including Whtsapp) and so on.
An automated voice message plays a pre-recorded message and ends in a call-to-action, often directing the prospect to a number where an inbound IVR is ready for them. This is a form of push marketing. It’s like door-to-door sales, only quicker and more cost-effective.
In the past, outbound customer interactions were handled by way of direct mail, or internal staff. Today, many businesses are leveraging outbound interactive voice response (IVR) applications to notify their customers of events, sales or issues. Outbound messages can be tailored and personalized to each individual, generating a high customer satisfaction and improved customer loyalty. Outbound IVRs are efficient because they can quickly and inexpensively contact large groups of people.
Outbound IVR can offer advanced message and payment functionality. Payment reminders or collection calls are placed via an automated system that’s intelligent enough to recognize if a call was answered by a person, via voicemail or an answering machine, or not picked up at all.
An outbound IVR solution is beneficial in many ways beyond the percentage of customers that are prompted to complete the payment process. In addition, the system can keep track of the call volume in terms of answers and non-answers, payment fulfillment and which days and times are seeing the highest percentages for each action.
 
Benefits of Using Outbound IVR
Improved customer service: Provides customers with a personalized call experience, immediate information and can be scheduled to ensure you reach callers at a nondisruptive time. Also portrays your company as hands-on
Reach large groups quicker than with manual dialing
Drive revenue: Increase collections or upsell product
Reduce costs: Reduce inbound calls
Proactive communication: Instead of waiting for customers to call your company, outbound solutions allow you to proactively reach out to customers through a variety of channels and applications

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