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Role of IVR in Customer Service

by Cheena,on Aug 21,2020

Interactive Voice Response is an automated telephony system that automatically interacts with a caller/customer on your behalf without human intervention and helps to forward calls to appropriate departments. The IVR technology takes responses in voice or numeric forms to carry the conversation further with a caller and takes the desired action accordingly.


When your IVR is correctly configured in your call center software, it will allow each customer to talk directly with agents who can provide the best service for his needs, reducing his waiting time and optimizing the time of your agents, helping you to prioritize calls.

24/7 Service: An IVR system can effectively function throughout the day without any noticeable decrease in performance. This allows for an IVR system to constantly remain online to serve and answer customer’s queries, regardless of the hour of the incoming call. 

Save Time: Fortunately, a great benefit of IVR is allowing customers to skip the options they don’t need. In addition, dropped calls occur less frequently when such a system is in place, and customers may be given the option of a callback when their wait time is very long. Lastly, being routed to agents with the appropriate skills ensures that customers get the answers they need every time.

Increased efficiency: By segmenting callers and guiding them to the appropriate department or agent, IVR boosts the overall efficiency of a customer service; it ensures that the caller is connected with an agent who is best-equipped to provide a swift resolution to their query.

Interactive voice response system is unable to deal with a particular query; a live agent can intervene and manually guide the system to a resolution. The next time the system encounters a similar situation, it will be able to resolve the issue with minimal or no intervention, based on the data gathered from the previous instance.

Effective Feedback Tool: Taking customer feedback after the call is an extraordinary thought put in by businesses to understand a customer’s perspective. After a customer is finished conversing with an agent, IVR prompts them to give feedback via DTMF tones on the keypad. This feedback is related to the company products, agent interaction or the resolution quality. Through IVR system, customers can express their concerns truthfully without disrespecting any agent.
Thus, IVR is one such technology that helps you ensure your customers receive the quality service they deserve. IVR service is a must-have thing for businesses looking to establish themselves as a brand and deliver the best customer service.
 

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