SocialMedia

Social Media | Key Part of an Omnichannel

by Vishakha Singhal,on Nov 25,2019

Omnichannel refers to the multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via mobile, via phone, or in a brick -and -mortar store, and the experience will be seamless.

Social media is the key to marketing, as it provides a way to stay connected with an audience on a daily basis. Social media is part of your customers’ lives. It is an effective means of communication that simultaneously allows businesses to brand themselves, develop personality and reach out to existing customers and potential new ones. Social media helps you build trust and make customers loyal to the brand.

Social media Integration should be an integral part of an Omni Channel Communication marketing strategy. The more you can integrate between different channels, in a seamless way, the better – both for your business and for your customer. Social media integration is when software handles your all social media accounts like Facebook, LinkedIn, twitter, Whatsapp etc. under one platform and allows you to post same post to all the social media accounts in one go or you can schedule it when you want the post to go.

Consumers like to use different forms of communication, so it's important to cater to each preference using Omni Channel Communication System. If you don't have specific platforms, or they aren't integrated, your authority and reputation may be viewed poorly. Social media integration helps your business to communicate and share information easily with your potential and existing customers.

>> On LinkedIn, you’re going to want to maintain relationships with business contacts, post blogs that may be relevant to your peers in your industry, and start educational conversations that can carry over to other social platforms. For instance, poll your industry friends on Facebook, and then take whatever subject you polled and say something like, “many of our friends on LinkedIn said that… what you think?” LinkedIn is a great place for professional collaboration, as well as an important place for your business to show that it is authoritative.

>> Facebook is the place to foster long-term relationships with your target audience. Don’t just stop at getting them to like your page — keep them coming back with interesting information, engaging questions, fun videos and more. Make your presence known there, as well: answer questions, respond diplomatically to both positive and negative feedback, and most importantly, stay consistent with the image of your brand that you have built up elsewhere.

>> On Twitter, people are visiting to quickly scan the thoughts of those they are following. The most successful companies on Twitter are those who respond to customers and those talking about them, joining the conversation no matter what the subject matter. Twitter is a good place to tease a blog post. Provide a great lead-in few words, and then provide a link to the post.

Social Media | Key Part of an Omnichannel

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