Social Media

Social Media Integration in Omni Channel

by Sachin Kaushik,on Wed May 06,2019

The epic battle that is inaugurated among all the major platforms, that social media has become an important part of our daily lives. It's where we connect with peers, business and personal, where we keep in contact with family, where we share our fun moments with friends.

Social media is the key to marketing, as it provides a way to stay connected with an audience on a daily basis. It is an effective means of communication that simultaneously allows businesses to brand themselves, develop personality and reach out to existing customers and potential new ones.

Social media Integration should be an integral part of an Omni-channel Communication marketing strategy. The more you can integrate between different channels, in a seamless way, the better – both for your business and for your customer.

Social media integration is when software handles your all social media accounts like Facebook, LinkedIn, twitter, Instagram etc. under one platform and allows you to post same post to all the social media accounts in one go or you can schedule it when you want the post to go.

Consumers like to use different forms of communication, so it's important to cater to each preference. If you don't have specific platforms, or they aren't integrated, your authority and reputation may be viewed poorly.

Different Networks, Different Strategies

Facebook is the place to foster long-term relationships with your target audience. Don’t just stop at getting them to like your page — keep them coming back with interesting information, engaging questions, fun videos and more. Make your presence known there, as well: answer questions, respond diplomatically to both positive and negative feedback, and most important, stay consistent with the image of your brand that you have built up elsewhere.

On Twitter, people are visiting to quickly scan the thoughts of those they are following. The most successful companies on Twitter are those who respond to customers and those talking about them, joining the conversation no matter what the subject matter. Twitter is a good place to tease a blog post. Provide a great lead-in few words, and then provide a link to the post.

On LinkedIn, you’re going to want to maintain relationships with business contacts, post blogs that may be relevant to your peers in your industry, and start educational conversations that can carry over to other social platforms. For instance, poll your industry friends on Facebook, and then take whatever subject you polled and say something like, “many of our friends on LinkedIn said that… what you think?” LinkedIn is a great place for professional collaboration, as well as an important place for your business to show that it is authoritative.

Social media Integration allows seamless integration of your application with different social media platforms using a set of APIs. This integration allows users to have access to a standard dashboard that enables them to publish posts and analyse the performance of each post on different platforms. To understand how Social Media Integration can bring value to your business Via Omni Channel Communication System.

Social Media Integration in Omni Channel

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