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What is Computer Telephony Integration (CTI)

by Vishaka Singhal,on Dec 09,2019

Computer Telephony Integration (CTI) is a technology that enables a computer to interact with telephony systems. This means that a user can actually call directly from their desktop  sans a PBX or key system telephone. This cloud telephony integration gives centralized control system over all the means of communication such as phone, computer, fax, voicemail, mobile etc allowing communication among these devices through a single interface.


Functions of CTI
There are a variety of functions CTI can be used for. These might include:
> Screen popping: Triggering a caller number (ANI) or number dialed (SDNIS) and other data about customers the moment of a call.
> Automated Dialing: Including click-to-call, power dialing auto dialer
> Phone controls: e.g. answer, hang-up, hold conference
> Call Routing/Transferring: Intelligent Voice Response (IVR) time-based routing, skills based routing, etc.

(Computer Telephony Integration) CTI opens doors to a more flexible and scalable communication system for companies, especially those that need to place a large number of calls every day but suffer mainly because of costly communication infrastructures. Owing to this reason, CTI was introduced to provide a smooth platform for communication between the customers and agents without incurring huge calling charges. Moreover, representatives can also track the history of the customer with your business in order to reduce the time of providing solutions to them.

Cloud computing has paved the way for the mass adoption of CTI, as well as other technologies. It has made powerful systems, platforms and applications available to practically all kinds of businesses. Through scalable service offerings, small- and medium-sized businesses can use technologies, such as CTI, to compete on the same level as companies with more technical expertise and thicker wallets.

These numbers reflect the future of CTI. As the cloud computing industry grows, cloud-based CTI services become more accessible, at low level off rates. Because of this, the CTI market will lean further towards cloud-based services. You just won’t be able to deny the key selling points: cost-effectiveness, scalability and accessibility.
 

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