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WhatsApp Integration in Omni Channel Com

by Sachin Kaushik,on Wed May 04,2019

In order to ensure a high-quality experience for businesses and users, WhatsApp is in a limited public preview. WhatsApp Business Integration supports a subset of features provided by the WhatsApp applications clients already know from  Android, iOS, Web and other platforms, including end-to-end encryption. The difference is that this application is deployed on a server, and the client can use our API to programmatically send and receive messages and integrate this workflow with their own systems (CRMs, customer care, etc.).

Once a phone number is being connected with the server, it receives Business Account tag in WhatsApp world. Once WhatsApp verifies that an authentic brand owns the account, the tag will become Official Business Account and a green checkmark badge will appear in its profile and next to the header in the chat thread. In that case, the name of the business will be visible even if the user hasn't added the business to their address book. WhatsApp Integration is no longer just for phones – there are now both Mac and Windows apps that have made WhatsApp officially multi-platform.
There are two different ways that you can integrate WhatsApp. While there aren’t a huge variety of options, there are some ways that you can integrate WhatsApp that go beyond just social sharing.
There are a couple different ways that you can set up WhatsApp integration in Omni channel Communication. First, you can implement a basic button that lets users share your posts via WhatsApp.  Two ways to implement are:
•         A floating share bar
•         A dedicated WhatsApp button
Engage with customers on WhatsApp - Allow customers to opt-in for responses from your business on their WhatsApp inbox. Our WhatsApp integration in Omni Channel  Communication lets you connect to multiple WhatsApp Business accounts. Send responses using GIFS, images, canned responses, attachments.
Assign WhatsApp conversations to the right agent - With advanced Assignment Rules, you can be assured that your prospect or customer is always connected to the right agent to avoid multiple reassignments later.
Get insights on the conversations you have on WhatsApp - All your WhatsApp conversations will be initiated from a new channel that can be mapped to a group. Filter your dashboard and reports by the group name to get all the insights you need. Most of the modern Custom CRM solutions come with the proper set of APIs and other technologies which allow CRM Integration with other Technologies.
Direct- WhatsApp Message is the most direct means of communication. Most of the people read WhatsApp before they read email or SMS. So the effectiveness of WhatsApp is unparalleled.
Rich Media - Apart from Rich Text (like Bold, Italic and mono fonts) Rich media like PDF, Images, Docs, Contact Files, Locations etc. can be sent via WhatsApp.
Acknowledgement. - When the recipient has read the message, you get the acknowledgement within CRM about that.  The notification is also possible on Mobile App about read-receipt of some particular message.
Workflow based - CRM gives an option of automating the tasks and actions. Now, CRM automation based WhatsApp messages can be beneficial.

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