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Why Should Integrate Social Media with Call Center Software

by Cheena,on Jun 24,2020

Social Media is a key to marketing, as it provides a way to stay connected with an audience on a daily basis. It is an effective means of communication that simultaneously allow business to brand themselves, develop personality and reach out to existing customers and potential new ones. 

Social media integration is when software handles your all social media accounts like Facebook, Whatsapp, LinkedIn, twitter, Instagram etc. under one platform and allows you to post same post to all the social media accounts in one go or you can schedule it when you want the post to go.

Consumers like to use different forms of communication, so it's important to cater to each preference.  If you don't have specific platforms, or they aren't integrated, your authority and reputation may be viewed poorly.

Call Center Software evolve to keep in pace with changing tech and customer patterns. That most present contact center solutions are omnichannel is a pointer to changing trends influenced by customer behavior. Social media is just indispensable and, in response, contact centers may opt for Call Center Software with social media integration. The better option is omnichannel contact center solution with Facebook and Whatsapp Integration. 

Whatsapp and Facebook happen to be the most popular and widely used of all the social media channels. Integration of these two channels makes life easier for the agent who must get a handle on a customer’s complaint or issue that is voiced in a Whatsapp message or on a Facebook post or message.

Social media integration with contact center software also improves the agent experience. Not only because fewer frustrated customers means better employee morale, but it also makes work processes easier. With social media integration, agents have a 360-degree view of customers and can access their complete interaction history. 

Further, digital interactions are up to three times more efficient than voice. The typical agent can handle between 2 and 3 concurrent interactions, while a highly skilled agent could handle as many as 5 concurrent interactions.

Businesses must understand that social media is the future of customer service. Social media interactions along with their contact center software in strengthening the company’s online image that will ultimately reflect in its revenues.
   

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