logo

Effectiveness of Complaint Management in CRM System

by Cheena,on Jan 17,2020

Compliants happens everyday. When a customer complaints, it is usually for a good reason or genuine concern. They usually have made a purchase that did not meet their expectation - a product, service, or many be a combination of the two. In the customer service industry, we cannot avoid complaints. We must take care of the customer by listening to the complaint, and resolving it, to ensure a happy customer.


No matter what product or service your company provides, you need a system for complaint handling. Automating the intake, routing, task assignment, and tracking for customer complaints can greatly improve customer satisfaction, product quality, and internal/external compliance requirements.

CRM comes with a lot of benefits for the business. It plays a crucial role in customer complaint management. The right Customer Relationship Management (CRM) software doesn’t just nurture leads and track prospects; it can also help you resolve customer disagreements before they cause any damage. Even when they are not severe, complaints can lead to bad online reviews and a lack of referrals, both of which can hurt your payoff. Moreover, unhappy customers are three times more likely than happy ones to tell friends about a negative experience.

CRM software can help you track prospects as they engage with your business through social media, email, and your website. That means you can respond to customer complaints as soon as they crop up. And the sooner you respond, the less time your customer has to stew on bad feelings.

How do Complaint Management Systems help with Resolutions? 
Disparate Complaint Gathering: Customer complaints come from a wide variety of sources: phone, email, sales reps, internal employees, and social media. With Email Integration, SMS Integration, WhatsApp Integration, Twitter Integration, Facebook Integration, LinkedIn Integration.

Detached Processes: Customer complaint management is a complex process, requiring an enterprise-wide commitment and a unified approach. Automating your complaint management and resolution procedures with an integrated customer complaint management software tool such as can help you standardize these processes and correct problems expeditiously.

Benefits of Compliant Management CRM:
> Streamline complaint management operations and reduce costs by improving response and closure times.
> Protect brand reputation and increase customer satisfaction by ensuring that complaints are investigated and responded to in a timely manner.
> Automate the process of assigning complaints.
> Further develop management of the complaint lifecycle with real-time trending and escalation of potential safety issues.  

d

Company Achievements

5000+

Projects Delivered

10000+

Satisfied Clients

7

Winning Awards

4.4

Company Ratings

Our Testimonials

Dedicated Work

Our Clients

enquire