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Future of Call Centre Solution

by Sachin Kaushik,on Wed Jul 16,2019

Call center solutions have evolved from rudimentary stand-alone operations deployed over a single channel to multi channel and omni channel communication system, multi function units for handling customer relationship management. 

> Today’s Call centers take care of inbound and outbound calls, e-mail, Web inquiries and chat — globally, and across multiple business dimensions. Accordingly, future Call center must provide:
> Cloud hosting: The ability to deliver communications as a service.
> Social media capabilities: The access and capabilities needed to resolve queries originating from social media.
> Ubiquitous smartphone access: The tools needed to equip contact center agents with real-time contextual information.
> Video enablement: The capability to engage in face-to-face video-linked calls.
> Virtual contact centers: SIP-enabled contact centers to help reduce cost and complexity.
> Advanced analytics: Tools that analyze volumes of unstructured data and deliver crucial insights into customer behavior.
> Overall, customers still favor phone calls as their preferred mode of contact — choosing that channel over social media, Web chat and text, as well as other channel
> E-mail is the second most favored method — even among older generations.
> Web chat, Web self-service, text messaging, social media and video conferencing appeal more strongly to younger generations The Increasing Use of Social Media Social platforms are quickly becoming an important mode of interaction, and customers increasingly look to social media to interact with enterprises. Rather than having to obediently wait on help lines or for e-mail support, customers now have a voice on social channels, and want to be heard by a mass audience — sometimes creating a viral effect.
> Smartphone Adoption With the explosion of smartphone devices and mobile apps, more and more customers are demanding access to customer service through these channels.
> Omni Channel Communication Solution Enablement Younger customers expect organizations to respond to their queries through a variety of channels — traditional phones, the Web, e-mail, social media and smartphones.
>   Interactive Voice Response (IVR) can be a part of it. This automated telephony system can interact with customers to avoid a long waiting time. They reroute calls to the best agent available for a faster problem-solving that would lead to better customer satisfaction.

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